PinkSalt is a creative network of talents with primary focus on design and collaborative arts for the contemporary media landscape.

PS_RV_WYT_Tuna-Deneuve-Banner16-9-1024.g

WORK //

#storytelling # #rogervivier #filters #game #ARgamefilter #socialmedia #fashion #kimyoungoh #marcwakefield

Fancy taking a stroll along the streets of Paris?

Let Roger Vivier take you there with our latest filter game, “Walk Your Tuna”. Imagined by Creative Director Gherardo Felloni, produced by Pink Salt and designed by Kim YoungOh, this new filter will bring you closer to the steps of the Eiffel Tower, the pyramid of the Louvre and the monuments of Place de la Concorde. This virtual, fantasy world full of color and eclectic characters will take you through a leisurely promenade filled with fun challenges.

  The game features our favorite canine companion, Tuna, and four original Vivier figures to choose from. The Versailles cat, the movie star, the DJ and the eccentric grandma are characters imagined by Felloni, inspired by his actors from the Hotel Vivier press presentations.

CLICK HERE TO READ MORE

Fondino1.jpg

WORK //

 We worked on the creation of Buccia for the Italian brand Il Cucchiaino d’Argento. Buccia is their first character dedicated to children, she’s an heart-shaped apple! She’s all red and she’s sweet, funny, curious, always happy and - sometimes - mischievous. But overall, Buccia’s passion is cooking! We developed her unique character through animations, stickers, Instagram stories and promotional materials. We focused on the facial expressions and on highlighting her amazing passion for cooking that sometimes can be... messy!

CLICK HERE TO READ MORE

sunglasses.gif

WORK //

#storytelling #socialmedia #3D #animation #food #activa 

ACTIVA
// OMGut

OMGut is a call to action to prepare to live our summer to the fullest, starting with the well-being of our guts. Because if you feel good inside, you will live better outside. It is a program that tells you how important the gut is and why everything is extremely connected to its well-being. It is also a program that gives advice on how to do it together with Federica Pellegrini. 

She invites you to join the program: 8 rules to follow in 14 days. You can discover everything you didn't know about the intestine and how to take care of its well-being with the Activia range.

CLICK HERE TO READ MORE

To play, press and hold the enter key. To stop, release the enter key.