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WORK //

APARILIA - WHAT THE FUN

CLIENT: APARILIA

PROJECT: APRILIA Rebrand

DESIGN STUDIO: Pink Salt

AGENCY: Freccia Ambrosini Volpi

CREATIVE DIRECTOR: Stefano Volpi

PRODUCTION COMPANY: Kappacom

TALENT: That's Motion

 

BRIEF:

Aprilia logo animation Rebrand following the 'What the Fun' brand brief.

IDEA:

The idea is to make Aprilia rebrand with a new Look & Feel WHAT THE FUN. The focus was to start from the change of the typographical language and how the typography thrives for everything that will be broadcast, digital & all media campaigns. In terms of the font chosen, the client requested a fast, racing and exclusive feeling. The was used for Cartels, Logo Animation and Transitions in line with typographic animation style.

ABOUT THAT'S MOTION: 

That's Motion is an advanced lab and a team of video makers. Such are the perfect ingredients to shape your ideas and your stories. They chose an extra-flexible structure. They are eight freelance, each one specialised in one field, young but with years of experience. They can manage a brief from concept to final product, but also work individually. In this way, they match the freelance’s flexibility with the solid team experience, without intermediaries between client and those in charge of the project. 

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