BRIEF:

Chinese Valentine’s day is on August 2018. For the occasion MARNI will launch the Caddy’s bag in special edition for Chinese market only.

To develop 5 animated GIFs using a very specific color palette to be used in two ways as individual as well as sequence.

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IDEA:

Valentine’s Day in China is a romantic moment, the goal was to use to build a pop aesthetics, keeping the distinctive Min Liu’s dark humor with a romance touch.

To build a storytelling where the bag is the star, keeping the entertainment up!

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ABOUT MIN LIU: 

Min Liu is a Taiwanese motion graphics designer and animator, who earned her BA in 2010 from National Taiwan University in Taipei and her MFA in Computer Art with a concentration in 2D animation and motion graphics from the School of Visual Arts, NYC in 2013.

She focuses on hand-drawn cel animation since then. Her style is unique and with a dark sense of humor. She plays with increased consideration for negative space and a strong color palette to create a special and impressive visual. She is based in Brooklyn, NYC now.

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