BRIEF:

Roger Vivier explores the world of 3D animation for the first time with Slide Mules project. Definitely a new sparkling approach for the fashion brand! According to the artistic flair of his creative director Gherardo Felloni, three animated video has been developed with Studio Cirasa and Eugenio Ormas as creative director.

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IDEA:

A creative concept declined in three scenarios dreaming of any secret ingredient of joy surrounding them.

Slide Mules are soft, rounded, colorful and shiny.

What is the secret of these happy colorful shapes?

FIRST: An immersive explosion of flowers enchanting the eyes showing us the magic of a bomb of petals, which after going through the chaos returns to order.

SECOND: A journey through color and glossy hues starts, leading us to another Slide Mule. Fluid colors change, mix and move in the air, aren't they incredible?

THIRD: Soft and colorful silk gently moves and slowly reveals the shining Slide Mules. Inspired by the material of the shoe, another poetic animation makes us dream of delicate worlds, through the opening of a curtain.

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ABOUT STUDIO CIRASA: 

Studio Cirasa is a creative and executive team specialised in the production of images for visual and commercial advertisements. Its founders are Giovanna Marra and Davide Minoja.
It started in Milan in 2008 and apart from photography, Studio Cirasa deals with advanced post production, CGI, illustrations and integrated graphic arts.

Thanks to the fusion of its multiple tools, Cirasa produces from simple to complex projects, making even the most spectacular and incredible ideas concrete.

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