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BARILLA //
Carbonara Day 2019

CLIENT: BARILLA

PROJECT: Carbonara Day 2019

PRODUCTION AGENCY: Pink Salt

TALENT: Tyler Spangler

YEAR: 2019

 

BRIEF:

Over the years, people have expressed themselves, their voices and their passions by joining a number of online challenges which stood either for charitable causes or just for leisure. In the world of foodies and pasta lovers, Carbonara is one of the most beloved recipe which naturally brings everyone together. In 2019, we will invite all the food lovers out there to celebrate Carbonara Day by joining the #CARBONARACHALLENGE.

For this occasion Barilla releases and make available for every Instagram user a customised creative tool to celebrate one of the most iconic Italian pasta recipes: a set of Carbonara animated gifs.

ABOUT TYLER SPANGLER: 

Tyler Spangler’s work focuses on the formalist relationship

between images removed from their original context. He explores the connotations of color, form, and photography

through the medium of digital collage. His designs are colorful and unabashedly chaotic. Over the last two years, Tyler has created six 440 paged books filled with his own designs and worked on countless collaborations internationally. He has a BA in Psychology and is an Art Center College of Design dropout. He ran an illegal punk venue for 13 shows until it got shut down by police. Tyler currently freelances and works with clients in the music, surf, and advertising industries.

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