EATALY // Pratofiorito
CLIENT: EATALY
PRESS OFFICE: Luisa Bertoldo
PROJECT: Pratofiorito by Eataly
DESIGN STUDIO: Pink Salt
TALENT: Annachiara Zaminato
YEAR: 2019
BRIEF:
The illustration should be related to an architectural and gardening project connected to sustainability and biodiversity themes - named Pratofiorito - promoted by Eataly Milano https://www.eataly.net/it_en/ shops with Politecnico di Milano University https://www.polimi.it/en/
The project will be presented during Milan Design Week in April 2019 and will involve also a group of talented students from Politecnico. It will be a big 'green island' in the heart of Milan ideally involving all the citizens and spreading the ‘green' message. It is requested to create a colourful image explaining in a metaphorical way of the green storytelling of the project, in particular focusing on the connection among flowers, bees and the city. The illustration has to contain a concept of a pseudo adv poster, as if it was a picture in a frame, but able to extract individual assets to be used as stand alone – for the usage of the shop ledwall.
ABOUT ANNACHIARA ZAMINATO:
Annachiara is a young Italian artist based in Bassano del Grappa. Her colourful, ironic and figurative designs distinguish her work. Moreover she’s a real pattern magician!
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