PINKSALT_Logo_PS-pink_150619.png
PS_Instagram-Icon_TruePink.png
PS_White & Pink_Dots_190319.png
EATALY // Pratofiorito

CLIENT: EATALY

PRESS OFFICE: Luisa Bertoldo

PROJECT: Pratofiorito by Eataly

DESIGN STUDIO: Pink Salt

TALENT: Annachiara Zaminato

YEAR: 2019

 

BRIEF:

The illustration should be related to an architectural and gardening project connected to sustainability and biodiversity themes - named Pratofiorito - promoted by Eataly Milano https://www.eataly.net/it_en/ shops with Politecnico di Milano University https://www.polimi.it/en/

The project will be presented during  Milan Design Week in April 2019 and will involve also a group of talented students from Politecnico. It will be a big 'green island' in the heart of Milan ideally involving all the citizens and spreading the ‘green' message. It is requested to create a colourful image explaining in a metaphorical way of the green storytelling of the project, in particular focusing on the connection among flowers, bees and the city. The illustration has to contain a concept of a pseudo adv poster, as if it was a picture in a frame, but able to extract individual assets to be used as stand alone – for the usage of the shop ledwall.

ABOUT ANNACHIARA ZAMINATO: 
Annachiara is a young Italian artist based in Bassano del Grappa. Her colourful, ironic and figurative designs distinguish her work. Moreover she’s a real pattern magician!

SEE MORE PROJECTS