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WORK //

EDITORIALE DOMUS //
MARCH ISSUE 2018 

CLIENT: DOMUS EDITORIALE

PROJECT: March Issue 2018

DESIGN STUDIO: Pink Salt

DESIGN & ART DIRECTION: Eugenio Ormas

TALENT: Eugenio Ormas

BRIEF:

To develop a series of posts to be used on social media to promote the March issue 2018 of Domus magazine.

The posts feature images from the newsroom and its work in progress, an impactful statement by the editor in chief, Michele de Lucchi, designed with an handwriting approach, as well as highlights of the new issue as the Gucci garden and more contents of the new March Issue 2018.

IDEA:

The film shows Death going to collect Rosalía’s soul. Starts with a POV long-take inside a car driving at night through an empty city. ‘Aunque es de noche’ plays in the radio. We cannot see the driver but the car is a character in its own right: it’s decorated with symbols of the after life and spanish relics. Little and very subtle touches of animation inform the viewer this is a supernatural space, although grounded in realism. The car arrives to a deserted outdoors space, where Rosalía awaits singing in a chair. The camera jumps out of the car and circles Rosalía, courting her while she sings. At this moment, animation becomes evident, forming abstract shapes and symbols around Rosalía, as if her soul was detaching from the body. The long-take finishes with a close up shot of her face, sweating and panting after the performance. Rosalía looks at the camera with accepting eyes and in this moment the lights of the car turn off and we cut to black.

ABOUT EUGENIO ORMAS: 

With years of international experience, as a creative director, producer and art buyer, Eugenio has worked on projects for high-demanding clients such as Prada, DIESEL, La Perla, M&C Saatchi, TBWA & Wired Magazine. In the past, he has lived in cities such as Lausanne, Hong Kong, Shanghai and Quebec and is now currently based in Milan.

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