To produce a set of branded sticker & gifs package to promote the brand and the launch of new fragrances of Parco Palladiano collection by Bottega Veneta. The package was commissioned to offer a digital experience to a young audience through IG Stories & social media platforms. The goal was to increase brand awareness and desirability and to create an emotional connection to the brand and its products.
The Idea of using GIFs on Social Media is to help quite simply to draw attention to yourself. The added Factor of Animation is how we can grab peoples attention more, add a joke and it works even better. It’s important that it should not feel too serious. It needs to be liquid in a way but stay on brand for Bottega Veneta. The studio developed an idea drawing attention to each perfume's essence, using a mix media of animation & photography choosing a visually powerful and enchanting aesthetics.
ABOUT STUDIO CODE:
Code is an inventive motion design studio based in Paris that creates original content using a variety of VFX tools. They create original content using a variety of VFX Tools. We represent Directors specialised in VFX. Sister company of Mathematic, the studio provides design, art direction, CG animation and compositing services for TV, & Digital platforms. A creative studio specialised in high end CGI and VFX for advertising, print, TV and digital campaigns, which has continuously evolved their processes as VFX specialists with a strong emphasis on art direction, design and technique development.
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