IL CUCCHIAINO D'ARGENTO // Buccia

WORK //

#storytelling #ilcucchiainodargento #buccia

#food #stories #stickers

IL CUCCHIAINO D'ARGENTO //

Buccia by

Mauro Gatti

Brand: IL CUCCHIAINO D'ARGENTO

Client: EDITORIALE DOMUS

Agency: PINK SALT

Brand Head of Digital: ANNALISA MUSSO

Executive Producer: BEATRICE CARDILE

Producer: ANNA CAREGNATO

Creative Direction & Character Design: MAURO GATTI Animation: STEFANO MEAZZA

Copywriter: MARCO BOTTINI

Art Direction IG Stories: PAOLO VENDRAMINI

Writer IG Stories: FRANCESCO FRAGOMENI

Year: 2020

BRIEF:

We worked on the creation of Buccia for the Italian brand Il Cucchiaino d’Argento. Buccia is their first character dedicated to children, she’s an heart-shaped apple! She’s all red and she’s sweet, funny, curious, always happy and - sometimes - mischievous. But overall, Buccia’s passion is cooking! We developed her unique character through animations, stickers, Instagram stories and promotional materials. We focused on the facial expressions and on highlighting her amazing passion for cooking that sometimes can be... messy!

ABOUT MAURO GATTI:

Mauro Gatti, is an Italian illustrator and designer based in Los Angeles, California. Over the years he has been working on illustrations, branding, games, apps, videos, mobile stickers and installations for an amazing range of clients, from MTV, Nike and Disney to JibJab, Line, Redbull, Vans amongst others. “I have directed teams of all sizes and I believe in mentoring team members to achieve their full potential. In 2004, I co-founded Mutado, a creative studio with offices in Milan, which is now part of the DeAgostini Group (the leading European publishing company). Over the last 10+ years I've led teams large and small to establish and grow the digital presence of some of the worlds’ largest brands focusing in particular on the mobile arena. In 2017 the StoryBots digital redesign that I've directed has been awarded with an Emmy for Outstanding Interactive Media. Currently I'm working in Los Angeles as VP of Content and Programming for JibJab.”

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