liu·jo

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Brief

The project consists of three short illustrated video clips between 5-10 seconds long. The clips will portray an elegant yet colorful, happy and childish situation showing off three main products. All three short clips will follow the same illustration style and maintain similar moving elements and atmospheres reflecting the brand’sDNA.

 

Client: Liu·Jo

Design Studio: Pink Salt

Project: Liu·Jo Eyewear Campaign

Agency: Anomalia Studio

Creative Director: Franziska Ruhland

Talent:  MARTA SIGNORI                                                                        

 

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idea

During the illustration story, the product will be see in its illustrations form. The hero colour/pattern of the product will be turned into an illustration. At the end of the 5 - 10 second illustration clip the product will be placed in all its colour in a still life form. The product will be seen with a plain white background in a sideways position. The position will stay the same the only thing that will change is the colours (showing all the colours available). The final frame will show the hero colour. The product in this colour will be seen as a video showing not just the side angle but the camera will come from the side to the front.

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Marta Signori   

Marta Signori, is an Italian illustrator that started to work in the editorial staff of the IL de Il Sole 24 Ore magazine. Passionate with the art world since childhood world, she has always cultivated her great passion for drawing. After a degree in Architecture she continued her specialization in Communication Design. Today she still illustrates for IL magazine and collaborates on Robinson, La Repubblica sunday. She has also worked for Timbuktu Labs, Il Sole 24 Ore, Radio24 and Elliot Editions. She currently lives and works in Milan.