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MUTTI X IL CUCCHIAIO D'ARGENTO 

CLIENT: IL CUCCHIAIO D'ARGENTO & MUTTI

DESIGN STUDIO: Pink Salt

TALENT: Mauro Gatti

WRITTEN BY: Francesco Fragomeni

ART DIRECTION: Studio Ianus

YEAR: 2019

 

BRIEF:

To create content for social media where Mutti’s four main indispensable products are in focus; Polpe, Passata, Peeled and Concentrate. They are all different when it comes to colour, texture and taste and each recipe has its tomato base. The stories will be shown during 4 month and target is people between 25-45, single or young couples. 

IDEA:

In a fun, ironic and interactive way show the users the different products, how to use them in the kitchen and when. The result is an interactive "Food Battle" where you can test your knowledge or challenge a parter or friend. The stickers are used on the main stories but can also be used by others on their own stories through Giphy. 

ABOUT MAURO GATTI: 

Mauro Gatti, is an Italian illustrator and designer based in Los Angeles, California. Over the years he has been working on illustrations, branding, games, apps, videos, mobile stickers and installations for an amazing range of clients, from Mtv, Nike and Disney to JibJab, Line, Redbull, Vans amongst others. “I have directed teams of all sizes and I believe in mentoring team members to achieve their full potential. In 2004, I co-founded Mutado, a creative studio with offices in Milan, which is now part of the DeAgostini Group (the leading European publishing company). Over the last 10+ years I've led teams large and small to establish and grow the digital presence of some of the worlds’ largest brands focusing in particular on the mobile arena. In 2017 the StoryBots digital redesign that I've directed has been awarded with an Emmy for Outstanding Interactive Media. Currently I'm working in Los Angeles as VP of Content and Programming for JibJab.”

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