MARNI  Animated collage by Sammy Slabbinck

MARNI

Animated collage by Sammy Slabbinck

 MARNI  Chinese Valentine's Day

MARNI

Chinese Valentine's Day

 MARNI  Animated Artwork by Matt Blease

MARNI

Animated Artwork by Matt Blease

 DIESEL  In store video FW18

DIESEL

In store video FW18

 BOTTEGA VENETA  GIFs&Stickers package by Studio Code

BOTTEGA VENETA

GIFs&Stickers package by Studio Code

 AUNQUE ES DE NOCHE  Rosalía

AUNQUE ES DE NOCHE

Rosalía

 EDITORIALE DOMUS  February Issue 2018

EDITORIALE DOMUS

February Issue 2018

 VIRTUAL VERSACE  Versace | Luca Finotti Studio

VIRTUAL VERSACE

Versace | Luca Finotti Studio

 BARILLA  Carbonara Day

BARILLA

Carbonara Day

 CUCCHIAINO D'ARGENTO  Illustrated cover by Mauro Gatti

CUCCHIAINO D'ARGENTO

Illustrated cover by Mauro Gatti

 DAVINCI MEDIA GMBH  DaVinci Learnings Kids

DAVINCI MEDIA GMBH

DaVinci Learnings Kids

 LIU·JO  Eyewear Campaign

LIU·JO

Eyewear Campaign

 EDITORIALE DOMUS  March Issue 2018

EDITORIALE DOMUS

March Issue 2018

 
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 THE LUCKY TOUCH  Fondazione Veronesi | McCann World Group

THE LUCKY TOUCH

Fondazione Veronesi | McCann World Group

 APRILIA  Apriia Rebrand

APRILIA

Apriia Rebrand

Marni

brief

Client: Marni

Design Studio: Pink Salt

Talent:  Sammy Slabbinck

Design & Animation: Sammy Slabbinck

On September 5th Marni opens the doors launching a new store in New York Madison, this store has been represented by exclusive custom made papier machè sculptures of a Fawn. Marni asks to Sammy Slabbinck to draw an individual storytelling based on the city and exploring the concept expressed in his specific style.

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Idea

A fun journey through the amenities of New York City, such as the Moma museum and its pop art collection and Central park, ending in the new Marni boutique at Madison. A entertaining storytelling built and developed with animated collage and the typical surreal aesthetic of Sammy Slabbinck 

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Sammy slabbinck

Sammy Slabbinck is a Belgian artist. His eye for muted tones and surreal compositions make his work engaging, memorable and sometimes humorous. Making (stop motion animation) videos has become a part of his work.  

Creating surprising personal work & brand advertising and music clips. Sammy Slabbinck renders dynamic original paper collages, illustrations, videos & prints combining found imagery with contemporary compositional styles. The images are cut up into pieces and redistributed, playing with exaggeration, scale and proportions. Other times, the images are placed in a reverse context, juxtaposing modern ideals with traditional states of mind. 

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marni

Brief

Client: Marni

Design Studio: Pink Salt

Talent:  Min Liu

Illustration & Animation: Min Liu

Chinese Valentine’s day is on August 2018. For the occasion MARNI will launch the Caddy’s bag in special edition for Chinese market only.

To develop 5 animated GIFs using a very specific color palette to be used in two ways as individual as well as sequence.

IDEA

Valentine’s Day in China is a romantic moment, the goal was to use to build a pop aesthetics, keeping the distinctive Min Liu’s dark humor with a romance touch.

To build a storytelling where the bag is the star, keeping the entertainment up!

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min liu

Min Liu is a Taiwanese motion graphics designer and animator, who earned her BA in 2010 from National Taiwan University in Taipei and her MFA in Computer Art with a concentration in 2D animation and motion graphics from the School of Visual Arts, NYC in 2013.

She focuses on hand-drawn cel animation since then. Her style is unique and with a dark sense of humor. She plays with increased consideration for negative space and a strong color palette to create a special and impressive visual. She is based in Brooklyn, NYC now.

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diesel

Client: Diesel

Design Studio: Pink Salt

Talent:  Amigo Total

Animation: Amigo Total

brief

A video related to FW18 Main collection to run in store to help build the vibe and attitude of the collection.

To build a storytelling based on the main themes of the new FW18 collection using fast and engaging 3d and 2d animation, more abstract than realist, mixed with product shots to highlight styling and key pieces.

 The collection is big a mix of prints & styles. The starting point for the art direction should be the window creative: graphs & neon. Animation in store need to harmonize with the windows.

All-over Graphics, oversize shapes, new textile treatments and colors, casual, sporty attitude mashed up with formal style: the new collection is a journey into different inspirations and moods without losing the true Diesel DNA.

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idea

We created a visual landscape for the in store video strongly related to the window by the use of neon  lights and a very specific scene illumination. A fast paced mostly abstract trip exploring the different prints and styles from the Diesel collection represented in different ways, in order to achieve a highly engaging result where the viewer can inmediately ralate to the brand products. 

The idea is to include graphic and visual content from the brand collection, without creating 3D models out of it. Instead we will play with cloth textures creating an abstract but still recognizable shape, achieving an interesting graphic result. 

The idea is also to play with typography on a secondary level with messages like Diesel, FW18 and more, always related to the brand but with no narrative and always based on the FW18 Collection graphics. 

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amigo total

Amigo Total is an audiovisual design studio focused on direction, working in the fields of advertisement, art, music and fashion. They like to play at the intersection of animation, film, illustration and photography. Creating content for the digital era such as films, campaigns,VR/360 and experiential. They create bold and engaging solutions through the exploration of styles, techniques and moods, seeking contemporary aesthetics and a cheeky sense of humor.

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marni

BRIEF

On April 23rd Marni opens the doors launching a new store in Florence, this store has been represented by exclusive custom made papier machè sculpture of a hen. Marni asks to Matt Blease to draw an individual storytelling based on the city and exploring the concept expressed in his specific style.

 

Client: Marni

Design Studio: Pink Salt

Talent:  Matt Blease

Animation: The Rocket Panda

Sound: Luxar Sound

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MAtt Blease

Matt Blease born in Liverpool, studied Design Futures in Edinburgh, now happily based in London. Matt worked as a Designer for brands including Nike, BBC and PlayStation and went on to lead the Graphic Design team at Liberty. Matt’s work is influenced by his graphic design background, communicating ideas in a playful and direct way. Matt Blease, with his distinctive style is recognisable in its observational humour, emotional intelligence as well as his bold and confident line work. For his specific and unique design's characteristics, Matt fits perfectly/has the perfect illustration style to interpretate the free and artistic spirit of Marni.

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il cucchiaino d'argento

STILLBOOK_CUCCHIAINO

brief

Client: Editoriale Domus

Project: Cucchiaino D’Argento

Talent: Mauro Gatti

An illustrated cover for  "Il Cucchiaino d'Argento", a cooking book for moms with recipes for kids up to 6 years old.

The book released by the historical publishing house Editoriale Domus with the intent of communicating the centenary tradition, food passion with a fun aesthetics appealing to babies.

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mauro gatti

Mauro Gatti, is an italian illustrator and designer based in Los Angeles, California.

Over the years he has been working on illustrations, branding, games, apps, videos, mobile stickers and installations for an amazing range of clients, from Mtv, Nike and Disney to JibJab, Line, Redbull, Vans amongst others.

“I have directed teams of all sizes and I believe in mentoring team members to achieve their full potential. In 2004, I co-founded Mutado, a creative studio with offices in Milan, which is now part of the DeAgostini Group (the leading european publishing company). Over the last 10+ years I've led teams large and small to establish and grow the digital presence of some of the worlds’ largest brands focusing in particular on the mobile arena. In 2017 the StoryBots digital redesign that I've directed has been awarded with an Emmy for Outstanding Interactive Media. Currently I'm working in Los Angeles as VP of Content and Programming for JibJab.”

rosalía

 

Brief

The goal is to create a music video that captures the essence of the lyrics by merging real image with animation: using the night as a metaphor of the Unknown from which all emerges, the film is a celebration of death as part of life.

 

Client: Universal Music Spain

Design Studio: Pink Salt

Project: 'Aunque es de noche' music video

Music by: Rosalía & Raül Refree

Directed by: Ignasi Monreal

Produced by: Pink Salt & Collateral Films

In collaboration with CANADA

Talent: THE LINE ANIMATION STUDIO

idea

The film shows Death going to collect Rosalía’s soul. Starts with a POV long-take inside a car driving at night through an empty city. ‘Aunque es de noche’ plays in the radio. We cannot see the driver but the car is a character in its own right: it’s decorated with symbols of the after life and spanish relics. Little and very subtle touches of animation inform the viewer this is a supernatural space, although grounded in realism. The car arrives to a deserted outdoors space, where Rosalía awaits singing in a chair. The camera jumps out of the car and circles Rosalía, courting her while she sings. At this moment, animation becomes evident, forming abstract shapes and symbols around Rosalía, as if her soul was detaching from the body. The long-take finishes with a close up shot of her face, sweating and panting after the performance. Rosalía looks at the camera with accepting eyes and in this moment the lights of the car turn off and we cut to black.

The line animation

The Line is an animation studio with deep roots in the traditional craft of animation and interested in embracing the ever-changing way in which animation is created, consumed, and shared. Aside from films and commercials, they have worked on interactive projects, VR, 3D, 2D and motion graphics. From their studio in London they have the resources to take a job from concept, right the way through to the final stages of production, crafting ideas with an eye on the bespoke technical and creative solutions that each job requires.

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ignasi monreal

Born in Barcelona and currently based in London, Ignasi Monreal is a 27 year old multi disciplinary artist. He manifests his art in different ways, ranging from intricate and mesmerizing illustrations, creative direction, art direction music, and film.

In the past he has collaborated with brands such as Dior, Louis Vuitton, JW Anderson, Bally, Dunhill, Swarovski and has recently collaborated for the Gucci: SS18 campaign, gift giving campaign and guccigram developing over thousands of exclusive illustrations for the fashion house.

Within the music scene, Monreal has worked with FKA Twigs on the artists music video and merchandise, developed the album design for Christine & the Queens and most recently directed the music video of Spanish Flamenco artist Rosalía. In film, Monreal has had previous filming experience, in features like Rally Nippon 2014, 2015 & 2016, Rally Mille miglia 2016 and Scotsman Rally 2016.

a capella

In ‘Aunque es de Noche’, Rosalía is performing a modern take on Enrique Monrente’s original song and using the lyrics from ‘Cantar del Alma’ written by Spanish poet San Juan de la Cruz which became popular through Monrente’s music. Enrique Monrente is one of the most innovative and prominent flamenco singers in Spanish history, and San Juan de la cruz one of the most influential poets from the Spanish Renaissance. From the start, it was clear how Rosalía felt connected to the place where the music video was filmed, and in particular to the chapel inside a cemetery, where the film ends and where the A Capella took place.

“The A Capella happened naturally and spontaneously in a moment where Rosalía was comfortable and in her element. She gifted the crew with a raw and unexpected performance and we felt it was essential to document it exactly as we saw it, pure and powerful.” Ignasi Monreal

 

domus

Brief

Client:  Editoriale Domus

Design Studio: Pink Salt

Design & Art Direction: Eugenio Ormas

Project: March Issue 2018 

Talent: Eugenio Ormas       

To develop a series of posts to be used on social media to promote the March issue 2018 of Domus magazine.

The posts feature images from the newsroom and its work in progress, an impactful statement by the editor in chief, Michele de Lucchi, designed with an handwriting approach, as well as highlights of the new issue as the Gucci garden and more contents of the new March Issue 2018.

CONTENT_DOMUS_BEHINDTHESCENES
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eugenio ormas

With years of international experience, as a creative director, producer and art buyer, Eugenio has worked on projects for high-demanding clients such as Prada, DIESEL, La Perla, M&C Saatchi, TBWA & Wired Magazine. In the past, he has lived in cities such as Lausanne, Hong Kong, Shanghai and Quebec and is now currently based in Milan.

barilla

#CarbonaraDay

Brief                                                                                     

Client: Barilla

Project: Carbonara Day

Talents: Mauro Gatti, Min Liu, Julianna Szabo, Gambette,  Balmer Hählen and Superexpresso feat. The Rocket Panda 

On April 6th — Carbonara Day — Barilla releases and make available for every Instagram user a customized creative tool to celebrate one of the most iconic Italian pasta recipes: a set of Carbonara animated gifs. Barilla asks to 6 international artists to reinterpret in each creator’s style the universal iconicity of Carbonara. 

 

mauro gatti

Mauro Gatti, is an italian illustrator and designer based in Los Angeles, California.

Over the years he has been working on illustrations, branding, games, apps, videos, mobile stickers and installations for an amazing range of clients, from Mtv, Nike and Disney to JibJab, Line, Redbull, Vans amongst others.

“I have directed teams of all sizes and I believe in mentoring team members to achieve their full potential. In 2004, I co-founded Mutado, a creative studio with offices in Milan, which is now part of the DeAgostini Group (the leading european publishing company). Over the last 10+ years I've led teams large and small to establish and grow the digital presence of some of the worlds’ largest brands focusing in particular on the mobile arena. In 2017 the StoryBots digital redesign that I've directed has been awarded with an Emmy for Outstanding Interactive Media. Currently I'm working in Los Angeles as VP of Content and Programming for JibJab.”

min liu

Min Liu is a Taiwanese motion graphics designer and animator, who earned her BA in 2010 from National Taiwan University in Taipei and her MFA in Computer Art with a concentration in 2D animation and motion graphics from the School of Visual Arts, NYC in 2013.

She focuses on hand-drawn cel animation since then. Her style is unique and with a dark sense of humor. She plays with increased consideration for negative space and a strong color palette to create a special and impressive visual. She is based in Brooklyn, NYC now.

julianna szabo

Julianna Szabo is a Hungarian creator of intricate, hand-cut paper sets and illustrations based in London, United Kingdom. 

In her work she likes to elevate a sheet of paper to the 3rd dimension and often brings it to life through stop motion animation, using visual metaphors to draw you into a tactile world. She also has a passion for typography, which is coming from her graphic design education at the National College of Art and Design in Dublin, Ireland.

Her main source of inspiration is her love of nature, but moving to a different country and experiencing different culture from what she grew up in is also a great source of ideas. Commisioned by Gucci, Fossil, Christie's, Bloom, H&G Creations, Catapult, offSITE as part of OFFSET, National Print Museum, Silk Road Film Festival, Chalk Creative

Gambette

Anne-Claire Gambet aka. Gambette is a French illustrator, designer and art director based between Berlin and Paris. 

Her colorful and imaginary world comes true through many different medium such as illustration, mural paintings, photography, graphic design, set design, objects design, ceramics, textile. She also created her brand of nail designed stickers, alfa.K,in 2013.

With this project, she collaborated with many artists and designer to design nail polish stickers; Yazbukey, Camille Walala, Leslie David, Nails by Mei, Diamonds crew (Berlin), Saeio, Clint176, Exot, among others. Clients: Printemps Haussmann, Cartier, Dior, Yves Saint Laurent, Grazia, Rayban, Kure Bazaar, Nailmatic, Happy Shop (Berlin), Dailymotion, Who’s Next Paris, Delphine Delafon, Here We Can, alfa.K , SolAsylum, Mairie de Paris, Sundae, Atelier Ismérie

balmer hählen

Balmer Hählen, Priscilla Balmer and Yvo Hählen, a duo artists based in Lausanne.

Their artists’s approach is influenced by the Swiss graphic design tradition, they produce bold typographic work with bright patterns and deconstructed forms. Stretching, slicing and fading lettering it becomes almost pictorial.

“The emphasis on typography plays an important role in our work,” says the Lausanne-based studio. “We always try to simplify the messages, our goal is to go for the essential.” “At a time where the graphic design industry is undergoing a great economic transformation, our work is based on these techniques of printing with artisanal, even ancestral techniques, and confronting them with a contemporary approach.”

superexpresso feat. the rocket panda

Superexpresso is Michele Angelo. He was born in Italy, studied painting, then visual and industrial design. Some years later he moved to work as a graphic designer in Barcelona. He recently moved to New York and is currently working as a freelance designer, still giving life to his weird creatures full of love at night. 

He believes in a hand-crafted approach to design and he loves the contrast between modern tools and classic “human” techniques. He likes to experiment with new ways more than following existing trends. He believes this approach can be used in all fields and        others interesting new solutions depending on the project. 

 

domus

Brief

To develop a series of posts to be used on social media to promote the February issue 2018 of Domus magazine.

The posts feature impactful statements by industry professionals, with an aesthetic that resembles a hand-made highlighter and the colors that represent the February issue. 

 

Client:  Editoriale Domus

Design Studio: Pink Salt

Design & Art Direction: Eugenio Ormas

Project: February Issue 2018 

Talent: Eugenio Ormas                                                

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eugenio ormas

With years of international experience, as a creative director, producer and art buyer, Eugenio has worked on projects for high-demanding clients such as Prada, DIESEL, La Perla, M&C Saatchi, TBWA & Wired Magazine. In the past, he has lived in cities such as Lausanne, Hong Kong, Shanghai and Quebec and is now currently based in Milan.

 


versace

Brief

"Virtual Versace", is a Campaign for Versace Sunglasses and Watches 2017 and the result of the collaboration between Versace and Italian director Luca Finotti. The project, unique to date in the history of Versace which left room for maneuver to the Director, announces the new collections through a Virtual Reality work.

 

Client: Versace

Design Studio: Pink Salt

Agency: Luca Finotti Studio

Creative Director: Luca Finotti

Project:  Virtual Versace

Talent:  RANDY CANO                                                     

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idea

Luca Finotti has built the world VirtualVersace working with eight international artists, young graphic designers that the director has decided to launch and raise awareness by creating "Virtual Reality 8 Short Films" that communicate the product using the most modern techniques of virtual reality. Amongst the eight artists is Randy Cano, selected by Pink Salt to develop a new generation Versace spots, with a different vision in which the DNA of the brand lives with the infinite world of virtual creativity. 

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Randy Cano

Randy Cano is a LA-based 3D Designer, animator and artist that has become known for creating hypnotizing, gravity-defying, perception-challenging videos that see people and objects shift, shatter, melt and dissolve in unexpected yet unsettlingly satisfying ways. 


liu·jo

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Brief

The project consists of three short illustrated video clips between 5-10 seconds long. The clips will portray an elegant yet colorful, happy and childish situation showing off three main products. All three short clips will follow the same illustration style and maintain similar moving elements and atmospheres reflecting the brand’sDNA.

 

Client: Liu·Jo

Design Studio: Pink Salt

Project: Liu·Jo Eyewear Campaign

Agency: Anomalia Studio

Creative Director: Franziska Ruhland

Talent:  MARTA SIGNORI                                                                        

 

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idea

During the illustration story, the product will be see in its illustrations form. The hero colour/pattern of the product will be turned into an illustration. At the end of the 5 - 10 second illustration clip the product will be placed in all its colour in a still life form. The product will be seen with a plain white background in a sideways position. The position will stay the same the only thing that will change is the colours (showing all the colours available). The final frame will show the hero colour. The product in this colour will be seen as a video showing not just the side angle but the camera will come from the side to the front.

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Marta Signori   

Marta Signori, is an Italian illustrator that started to work in the editorial staff of the IL de Il Sole 24 Ore magazine. Passionate with the art world since childhood world, she has always cultivated her great passion for drawing. After a degree in Architecture she continued her specialization in Communication Design. Today she still illustrates for IL magazine and collaborates on Robinson, La Repubblica sunday. She has also worked for Timbuktu Labs, Il Sole 24 Ore, Radio24 and Elliot Editions. She currently lives and works in Milan.


THE LUCKY TOUCH

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Brief

A call to action promo to promote knowledge and raise awareness around prevention of testicle cancer.
Lucky Touch (knowing that in Italy men touch their own balls as gesture to push bad luck away), if you know how to do it can ALSO prevent testicle’s cancer. Tocchiamoci aka Touch Yourself will go all around the country (Italy) and it’s getting into your town soon.

 
 

Agency: McCann Worldgroup Italy

Design Studio: Pink Salt

Advertiser: Fondazione Veronesi

Talent:  EMIL SELLSTRÖM                                                          

Awards:   

SILVER: Golden Drum Awards | C OOH (Out of Home) – Social & charity

SILVER: ADCI Awards | PR Campaign Non Profit & OUTDOOR Out Of Home Non Profit

BRONZE: ADCI Awards | Cyber 2 – Social Media Campagna Non Profit

BRONZE: ADCI Awards | Direct /PR – Direct Marketing - Digital e Social Media Non Profit 

idea

Italy is a very superstitious country and the most popular gesture to keep bad luck away among men is touch their balls. Especially when they see an empty hearse passing by. So we drove a real one around Rome, to provoke men’s reaction and therefore to draw attention on testicular self-palpation topic. We then made a video of this “experiment” and we spread it on the web, to bring the awareness to the widest level. Moreover, the video linked to a website featuring a tutorial on how to perform a proper self-examination.

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results

The campaign became viral on social media, getting many Italian men to self-examine themselves following our online tutorial, in a month it reached 205,000 views and urological check-ups increased by 54%.

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Emil Sellström

Emil Sellström is a illustrator, graphic designer and animator. Currently he works as an art director at Viacom's World Design Studio (Stockholm), and has previously worked at Viacom's Regional Design Studio as an on air producer. His services include: art direction, graphic making/drawing, animation, production, edit and layout/print. Both traditional and online. Emil holds a Bachelor's degree from the Animation Workshop (Denmark) in character animation, both classic and digital.

 

DAVINCI LEARNING

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Brief

Replace all On-Air and Off-Air branding elements for the DaVinci Learning kids brand. The primary objective was to deliver a dynamic re-brand solution for Da Vinci Learning Channel Kids brand. This solution must make the Channel more contemporary and relevant. 

 

Client: Da Vinci Media GmbH

Design Studio: Pink Salt

Project: DaVinci Learning Re-Brand (Kids)

Talents: MÅNS SWANBERG | PISTACHIOS & JAMES WALPOLE

* The work shown was a proposed pitch to the client

idea

Logo: The first decision we made was to drop “Learning” and replace it with “Kids” This immediately makes it clear that this is a kids property, but also leaves the way open to rebrand the evening block, if needed. We have taken the Futura font from the existing logo, and redrawn it to be bolder and more fun Corners have been rounded and spacing adjusted. The shell has also been made abstract, using a spiral of triangles, creating a much more graphic look, but also creating elements that can be used through the branding.

Promo elements: The spiral of triangles used in the logo are repeated in the promo elements. Only here they are used as a device for holding text or images. We visualized a Lower Third, a half-screen Overlay and a full screen End Page. Graphic layers can be applied by the promo producer in editing software (Premiere, Avid, Final Cut), so they can see exactly where they will be placed and choose clips accordingly. Text will added at the Broadcast stage, as before.

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Måns Swanberg

Måns Swanberg has been making motion graphics, illustration and mixed-media animation under the name PISTACHIOS since 2003. He mainly enjoys working design and music videos the most. 


APRILIA

Brief

Aprilia logo animation Rebrand following the 'What the Fun' brand brief.

 

Client: APRILIA

Design Studio: Pink Salt

Project: APRILIA Rebrand

Agency: Freccia Ambrosini Volpi

Creative Director: Stefano Volpi

Production Company: Kappacom

Design Agency: Pink Salt

Talent: THAT'S MOTION

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idea

The idea is to make Aprilia rebrand with a new Look & Feel WHAT THE FUN. The focus was to start from the change of the typographical language and how the typography thrives for everything that will be broadcast, digital & all media campaigns. In terms of the font chosen, the client requested a fast, racing and exclusive feeling. The was used for Cartels, Logo Animation and Transitions in line with typographic animation style.

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That's Motion

That's Motion is an advanced lab and a team of videomakers. Such are the perfect ingredients to shape your ideas and your stories. They chose an extra-flexible structure. They are eight freelance, each one specialized in one field, young but with years of experience. They can manage a brief from concept to final product, but also work individually. In this way, they match the freelance’s flexibility with the solid team experience, without intermediaries between client and those in charge of the project.