ROGER VIVER //
by Noemi Zavoli
CLIENT: ROGER VIVIER
PROJECT: Digital Showroom
AGENCY: Pink Salt
DESIGN TALENT: Noemi Zavoli
ANIMATION: The Rocket Panda
SOUND DESIGN: Stefano Breda aka Stemaster
ART DIRECTION: Eugenio Ormas
4 Scenario animations picturing Gherardo Felloni's dreamy vision. The 4 rooms (intro + 3 product categories) are used as cover and emotional introduction, welcoming Buyers during their "virtual" sales campaign post-COVID.
We first enter a frescoed and imaginative room of Roger Vivier’s art gallery. In a moment, we are faced with three doors accessing to the three categories of the Roger Vivier collection: Shoes, Bags and Accessories.
BAGS / LAID TABLE:
The left door brings us in front of a rich table set, full of every delicacy for the eyes and taste.
SHOES / ORANGERIE:
Through the central door, we find ourselves immersed in a magnificent and surreal forest, a botanical garden, which we pass through, until the surprise of the large final statue.
ACCESSORIES / OPERA:
The third door is a direct passage to the royal stage of the Opera Garnier, during the last general rehearsals: with a little surprise, therefore, we find ourselves observing the singer on stage as she warms and "intones" the voice.
ABOUT NOEMI ZAVOLI:
Noemi is specialised in painting and decoration, acquiring a particular experience as a painter, interior and decor designer, applying different painting techniques with great skill and exploring classic and contemporary methods and styles. She has the ability to draw from the history of ancient and modern art, skilfully ranging from trompe l'oeil to fresco, from restoration to decoration. Her work is characterized by a painting of the highest technical level combined with a creative and design ability capable of generating decorations and spaces of incredible suggestion.