ROGER VIVIER // Xmas Greetings
by Anaïs Herd-Smith
CLIENT: ROGER VIVER
PROJECT: Xmas Greetings
DESIGN STUDIO: Pink Salt
DESIGN AND PAPER SCULPTURE: Anaïs Herd-Smith
STOP MOTION: Diurne
YEAR: 2020
BRIEF:
To produce 3 illustrations with micro-animations/ gifs featuring RV logo & music (library) to be sent out together with the creative director’s Best Wish card.
Deliverables:
• One for Xmas celebration
• One for Xmas vacation/season
• One for New year’s eve
IDEA:
3 posts as a 3-part story. Roger Vivier’s mascot lives festive and winter moments in a chic «art deco» setting. This mascot is a cat in various sapphire blues. Her coat made of meticulously cut-out scales stands out against the pink and gold decorations surrounding her. Let’s call this mascot Viviane.
Viviane will be made of paper and assembled entirely by hand. Her 3 doe-like eyes and scales make this cat the most extraordinary cat of the Holiday season.
It is important for Viviane to be surrounded by sumptuous decors. The art deco style blends perfectly with the art of paper and will contrast with the scales.
The concept has been developed where the scenes are animated.
After a few close-up shots of details of de decors, stop motion sequences will take us to the final scene.
To celebrate Christmas, seasons and New Year’s Eve Viviane will live different adventures with the
Orangerie tree.
ABOUT ANAÏS HERD-SMITH:
Anaïs Herd-Smith is a French artist whose main medium is paper sculpture. A former art director in an advertising agency, she left to devote all her time and energies to her art. Since then, she has created a fabulous world of monsters, a crazy, colorful and joyful bestiary.
WORK IN PROGRESS
DELIVERY
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