Aprilia logo animation Rebrand following the 'What the Fun' brand brief.



Design Studio: Pink Salt

Project: APRILIA Rebrand

Agency: Freccia Ambrosini Volpi

Creative Director: Stefano Volpi

Production Company: Kappacom

Design Agency: Pink Salt


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The idea is to make Aprilia rebrand with a new Look & Feel WHAT THE FUN. The focus was to start from the change of the typographical language and how the typography thrives for everything that will be broadcast, digital & all media campaigns. In terms of the font chosen, the client requested a fast, racing and exclusive feeling. The was used for Cartels, Logo Animation and Transitions in line with typographic animation style.

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That's Motion

That's Motion is an advanced lab and a team of videomakers. Such are the perfect ingredients to shape your ideas and your stories. They chose an extra-flexible structure. They are eight freelance, each one specialized in one field, young but with years of experience. They can manage a brief from concept to final product, but also work individually. In this way, they match the freelance’s flexibility with the solid team experience, without intermediaries between client and those in charge of the project.